19 Top Growth Hacking Strategies

Entrepreneurs need to market their products appropriately to scale up their businesses. Undoubtedly, many challenges and competitions are emerging daily on different levels for a business. Thus, some crucial growth hack strategies are essential to scale the business.

A business usually grows when it reaches the maximum number of customers looking for their needful services. Here are the growth hacking strategies that are vital for scalability. There have been various growth hack techniques that are vital for scalability.

However, these have proved to be viral methods for the growth of modern-day business.

Whether new or running a business for a while, growth is essential to thriving in the market. Numerous entrepreneurs have adopted basic growth strategies and made them part of their business growth.

Whether you want to attract millions of customers, sell products quickly or sell your services, it could be the only advanced solution to utilize.

Thus, if you are thinking of applying growth hack strategies to your startup or a stable business yet are confused about where to start, this article will help you. It covers all the basic growth hack strategies; you will also know what growth hacking is.

What is Growth Hacking?

Growth hacking is the most effective way or strategy to use for the growth of a business or company. When the traditional market businesses didn't emphasize the required development, Sean Ellis, the CEO and founder of GrowthHackers.com, coined this term.

Growth hacking is a little different concept from marketing. Growth hackers usually focus on a single goal for growth, whereas traditional markets emphasize several goals and skills. In Growth Hacking, the word hacking has a few positive and negative implications. A "hack" is a clever method or shortcut that can improve results quicker when discussing growth hacking.

The "hackers" are great at utilizing current and advanced tools and innovation to incorporate their hacks.

Although, growth hack strategies typically focus on uplifting the customers and users with the quickest possible and the lowest financial investments.

Types of Growth Hacking Strategies

Growth by content marking and incorporating content to promote the products and services.
Product marketing for growth by promoting the products so that they could reach customers quickly.
Advertising or paid promotion.

Growth hacking strategies have a funnel as (AARRR). These are also known as “pirate metrics.”

Well, is it foremost to examine the difference between growth hacking strategies and growth hacking tactics? Growth hacking strategies will impact development for the long term and will not tend to change in a long-term period. It usually covers the vast area of your growth running in the business.

On the other hand, growth hacking tactics are usually for short-term usage and give short-term results. You can also change the tactics case-by-case to accomplish your essential business goals.

Essential Growth Hacking Strategies

After examining growth hacking and its impacts on any startup business, move further. It is time to understand the growth hacking strategies you can follow to grow your business without investing much initially.

1. Make an Email Launch List

Email marketing is always recommended for an effective startup growth methodology to find leads and transformations. Put your attention on building an email list. It will permit you to contact your customers and convey your message viably. Also, email advertising helps organizations assemble pre-launch the hype of any upcoming and newly launched product.

In this way, you attract millions of potential customers before launching your product.

However, don't simply prepare the email list. Make sure to take a couple of weeks to create hype among customers and attempt to make your users more excited about your launch.

2. Reward Social Shares Discounts

Millions of users stay active on social media platforms globally. Thus, it is the perfect way to rapidly promote your product and services via social media. It is an effective way to grow your business tremendously via sharing and promoting your products.

However, you can approach people to share your products or services on social media. As they would think, “What would I get for this.” Thus, rewarding people for sharing your words on social platforms will encourage them the most.

Thus, ask the customers to instantly share a product and offer them a discount coupon or cash back as a reward. It would be a fantastic growth hacking strategy to incline the growth of your business.

3. Create new Brand Partnerships

Making business partnerships and collaborating with new businesses are some of the best growth hacking strategies, as they make a lot of promotions. Many brands have decided that co-marketing and product partnerships could quickly help to grow their products and services.

It would make an immense online buzz and drive unique traffic to your website. It is a chance for news inclusion and will upgrade the popularity of your products and services worldwide.

Probably not just giant brand partners work only. Any small-scale organization can collaborate effectively if it ties up with the right partner to carry worth to its image and brand.

4. Use Urgency and FOMO

FOMO and urgency are the other two growth hacking strategies for growth. FOMO is usually the fear of missing out. It impacts customers psychologically to buy the product or service before it gets out of stock.

Urgency is another human psychology. When customers feel compelled to act in an urgent situation, for instance, if you offer a special edition of the product for a limited time, the customers will feel appealed and rush to buy that product urgently.

5. Offer Free Services

Who doesn’t want something free? Particularly when it has unique features or services. A freemium item can likewise assist you with attracting potential customers since they don't need to pay to utilize it. Moreover, the best freemium products or services will offer enough features to customers to get free items and need to upgrade them.

For instance, offer customers a free website hosting plan for 90 days with all rich features. It is an excellent chance that they would like to upgrade the plan with more features later.

6. Build a Social Media Community

Social media is a crucial marketing part of any business. Using social media communities or posts will promote your products, get customers’ feedback, and interact with industry influencers.

It requires some investment to foster substance and assemble a group of people. For this, you should endeavor to adjust web-based media exercises to the general bearing of your growth. Creating groups or pages on platforms like Instagram, Facebook, or YouTube will significantly increase your product and services. You want to guarantee that you're making an incentive for them through the groups and posts.

7. Work with Influencers

It justifies why brands pay influencers to support their products and services. Collaborating with famous influencers is a fantastic method for contacting many users. Thus, influencers with over 50,000+ followers are generally significant.

Utilizing influencers’ popularity and reach is a fantastic advertising growth hack for new businesses. For instance, if you have a fitness product, collaborate with fitness personalities, and look for informational influencers for selling different services. Since influencers have a broad fan base and followers, organizations can utilize them as potential customers.

8. Send Gifts to Customers

Your brand's gift items, such as pens and other office supplies with the logo of your brand and name emblazoned on them, offer an incredible benefit to the customers.

It will uplift your brand's value and awareness and keep up with customers' loyalty. It likewise helps in spreading positive reviews.

Additionally, it works on the user's impression of your brand. It is evident that a happy customer becomes an advertiser of your business and allows you to appreciate more references and leads.

9. Guest Posting

Guest posting strategy helps form a connection with customers. These services make it easy to generate organic traffic from customers by giving a link to your site, which helps support your SERP rankings.

Thus, you can approach many influencer bloggers to make a post or shareable content containing numerous backlinks to your website, products, and services. That will draw a lot of customers towards your services.

10. Follow your Rivals

Competition always exists in the market, regardless of your service or product. There is always a competitor that is targeting your customers with competitive strategies.

As an entrepreneur, be aware of the changing aspects of your competitive environment. It helps to set your business up rapidly to adapt and leverage its strengths.

However, just make sure to always run on an action plan while keeping an eye on your competitors. An effective strategy must contain conversations around the specific brand, regular analysis of competitors’ social platforms, and content.

11. Scale Your Content with AI

This one is possibly the most controversial on our list and understandably so, as it may be the most effective. Content marketers should certainly have generative AI on their radar because it is inevitable.

There will always be incentives to produce content more quickly and there’s simply no better way to do it than with AI.

Tools such as ChatGPT and Jasper are tough new tools in a MarTech stack that easily boost efficiency with creativity. Startups and enterprises alike are building a new workflow and some are certainly more controversial than others.

12. In-Depth Content to Find all at One Place

How-to articles, API documentation, and other varieties of support-type web content have massive visitor potential in SaaS. Many businesses have leveraged that long-form content to improve the customer experience and drive traffic. If you really want to create a great experience for your users and prospective customers, you need to optimize visual content. It is important to show rather than simply speaking. For brands who want to utilize video content on a budget, there’s one tool - Loom.

Walkthrough-type video content is extremely valuable for users who want to expand their knowledge and skillset. Indications may be anecdotal, but following along with the pages above, we can see video content leases strong ranking signals and a traffic magnet. If you are looking for a low cost, high impact growth hack, try adding a Loom video to key product, service, and support pages.

13. Offer Personalization

Nearly 84 percent of customers want brands to provide personalized communication. This signifies that a brand must focus more on each specific customer interaction. From the sign-up process to your follow-up messages, every communication must be in personalized language. Even tools like MailChimp and Intercom provide functionality for this. Personalized landing pages, as well as dynamic advertisements, also help with this consideration.

Brainshark, a sales enablement platform, took personalization to the next level with in-trial messaging. They partnered with a vendor to place trial-based personalized messaging throughout the product and their site to encourage freemium users to become paid members.

This led to an increase in engagement, 15 percent more registrations, and contributed more than $1.1 million in sales pipeline growth.

14. Adopt Automation

Growth hacking focuses on achieving results quickly, and the campaigns need to reflect this same fast pace. Automated systems will help you maximize the resources you have at hand. There is no shortage in tools that can assist your team in getting more done.

For example, Hootsuite or Later to automate social media posts, Mailchimp for email marketing, Hubspot to track your action items, Salesforce to enhance relationships with your customers, and Marketo to develop more B2B leads for you.

15. Retarget

Your leads do not always sign up on their first encounter with your brand. That doesn’t mean that they will never eventually convert. In many cases, an effective retargeting campaign is all it takes.

Retargeting ads are one form of advertising that is focused on people who previously had an interaction with your app or website. For example, you could create a retargeting ad campaign that serves ads to users who visited your landing page, but didn’t end up downloading the app.

Ultimately, these ads should look to incite action, for example, offering a deal for pushing users to download the app within a given day or timeframe.

16. Enable Customization

Offering a product with user-customizable features is a great way to attract users. Project management software ClickUp does a great job of doing this with fully-customizable features for various projects and workflow styles. This functionality, among other benefits, has allowed ClickUp to become the top contender in project management software.

17. Encourage Customers to Post Their Product Experience

User-generated content (UGC) refers to any brand-focused content that is produced by everyday individuals and customers. UGC can be utilized on your website and social media in an effort to build trust and create awareness about your brand.

When we’re unaware of how we should act, we look to see how others behave.

In this situation, users can see a real, regular individual bought and is using the new product. They can then gauge its quality and if it’s worth the money. (The same principle can be extended to reviews.)

This digital format of word-of-mouth marketing is inherently more genuine. Especially when compared to brand-created, overly polished pictures which are fabricated to put the product in its best light.

When to use it: UGC is typically most opportunistic in the final steps of the buying process. Because that social proof provides that prospect with the confidence that the product is worth the investment.

What you’ll need: A customer image or review about your product, permission to share it, and marketing channels to share it on.

18. Do A/B Testing and Optimize Your Landing Page

Enhance your growth hacking marketing strategies with high-conversion landing pages. As mentioned, it's difficult to foresee what aspect will lead to a successful landing page, so in order to move forward with confidence, it's valuable to A/B test various factors comprising your page.

You will be able to test the efficacy of two landing page variations and compare their performance. Only test one variable at time, such as the header, social proof, or CTA.

Acronis, a data protection software vendor, isn’t just well-known for its solution for backing data up. Its brilliantly designed landing page has also made strides based on its effective design, it has well-thought out copy, and its clicked CTA colors stand out in green.

19. Offer Free Tools

If written accurately and thoughtfully, blog posts can provide your target audience with a fair amount of free value. However, that’s not where it should end. Show your prospect the value of your product or service, to give them a taste of what they get when they come on board as customers.

While other digital content - such as video - can educate and help you develop trust, free tools, such as calculators, kits, and templates, can help your audience experience the impact of your products more directly and demonstrate what they will gain from becoming a customer.

Conclusion

Companies are investing hugely in selling their products and services to product growth. Thus, following the growth hacking strategies would do something new from the current trend to achieve your goals.

The above-discussed growth hacking techniques would do wonders in gaining potential customers. Instead of following traditional tactics to grow your business, these growth hacking strategies could assist you with your goal of rapid growth in today’s competitive era.

We hope the article proves helpful to you!

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Frequently Asked Questions

1. How do I become a successful growth hacker?

An individual must understand the user’s intentions, have good analytical skills, and have mastery over programming languages.

2. How does a growth hacker help with revenue?

Growth hackers aim to achieve growth across various metrics by using low-cost marketing.

3. How much does a growth hacker make?

The average growth hacker salary is $75,492.

4. What skills do growth hackers need?

A growth hacker must excel in technical skills, customer retention, conversion rate optimization & A/B-testing, activation & user onboarding.

5. What is a growth hacker job?

Growth hackers aim to improve the growth of a business. They analyze and assess the company's numbers and come to a conclusion that would help the business boom!