How much does it cost to create an app? This query troubles companies and individuals alike. If you are new to the constantly growing mobile application market, it becomes a little trickier still. The size of this market was USD 252.89 billion in 2023, with a substantial 14.3% CAGR from 2024 to 2030. Mobile applications are even more relevant than ever before. Google Play hosts over 3.3 million Android applications. The Apple App Store has about 2.2 million iOS applications. It's obvious, the growing demand for mobile apps is real.
Why are mobile applications growing? The value they deliver is simply unmatched. Businesses can use mobile applications to provide more efficiency when it comes to operations. Some applications offer whole new streams of revenue. It's important to note there are more people with smartphones than ever before. Therefore, it is highly beneficial for you to have a mobile application with great capabilities in order to capture a larger audience.
Is your goal to create an app for internal business or commercial use? What is the cost of mobile app development? We'll answer these questions. This article will cover factors that relate to app development costs. You will also gain an understanding of what each step of the mobile app development will cost, as we will look at app types and different app monetization strategies.
Whenever you consider developing a digital product, such as a mobile or web application, everyone has two questions: “how much does it cost to make an app?” and “how much time will it take?”.
Quick Overview of App Development Costs
The total cost of developing a mobile app depends on project scope, app complexity, design, and ongoing maintenance. Below is a phase-wise breakdown with costs shown in both USD and INR (approximate, assuming $1 ≅ ₹83).
|
Development Phase |
Estimated Cost (USD) |
Estimated Cost (INR) |
Description |
|
Discovery |
$4,500 – $8,000 |
₹3,73,500 – ₹6,64,000 |
Align audience and business goals (30-40 hours) |
|
Prototyping & Design |
$15,000 – $30,000 |
₹12,45,000 – ₹24,90,000 |
Design user experience and aesthetics iteratively |
|
Development |
$35,000 – $75,000 |
₹29,05,000 – ₹62,25,000 |
App coding (includes 50–70% of total costs) |
|
Quality Assurance |
$8,000 – $18,000 |
₹6,64,000 – ₹14,94,000 |
Testing for reliability and adaptability |
|
Deployment |
$2,000 – $4,000 |
₹1,66,000 – ₹3,32,000 |
App verification and backend transfer |
|
Maintenance (annual) |
25% of total app cost |
25% of total app cost |
Ongoing backend and integration upkeep |
|
Total (average range) |
$80,000 – $250,000 |
₹66,40,000 – ₹2,07,50,000 |
Final cost depends on features and complexity |
The typical mobile app development cost ranges from $80,000 to $250,000 (approximately ₹66,40,000 to ₹2,07,50,000), based on the app complexity, selected features, and the chosen development methodology.
Key Factors that Affect App Development Costs
When determining how much it costs to develop a mobile app, several crucial factors come into play. Each element influences the final budget, timeline, and complexity of your project.
1. App Complexity
The overall depth and functionality of your app—ranging from a simple tool to an enterprise-grade platform—fundamentally impact costs.
- Simple apps (basic features like login, user profiles, and dashboards) typically cost between $40,000 and $100,000 (₹33,20,000 – ₹83,00,000).
- Medium complexity apps (features like social integration, payments, or media streaming) range from $100,000 to $200,000 (₹83,00,000 – ₹1,66,00,000).
- Highly complex apps (including advanced technologies like AI, AR, real-time analytics, and extensive security) can cost $200,000 to $400,000 or more (₹1,66,00,000 – ₹3,32,00,000+).
2. Features and Functionalities
The number and sophistication of features directly drive up development time and expense. Integrating advanced capabilities such as payment gateways, AI algorithms, video streaming, multi-language support, or custom dashboards will increase your budget accordingly.
- Basic feature integration: $10,000 – $20,000 (₹8,30,000 – ₹16,60,000)
- Moderate features: $20,000 – $30,000 (₹16,60,000 – ₹24,90,000)
- Advanced features: $30,000 – $50,000+ (₹24,90,000 – ₹41,50,000+)
3. App Category & Industry
Apps created for different industries have unique requirements, such as regulatory compliance, data privacy, or real-time features, which affect the development cost. For example:
- E-commerce/M-Commerce apps: $50,000 – $150,000 (₹41,50,000 – ₹1,24,50,000)
- Social Media apps: $50,000 – $300,000 (₹41,50,000 – ₹2,49,00,000)
- Healthcare apps: $60,000 – $300,000+ (₹49,80,000 – ₹2,49,00,000+)
- FinTech apps: $70,000 – $350,000+ (₹58,10,000 – ₹2,90,50,000+)
4. Platform Selection
Choosing between Android, iOS, cross-platform, or web development impacts both cost and reach.
- Developing a native app for each platform increases costs, while cross-platform options (e.g., Flutter, React Native) can be more budget-friendly.
5. Technology Stack
The selection of programming languages, frameworks, databases, and cloud services determines not only the performance and scalability of your app but also the hourly rates for developer expertise.
- A simple backend architecture may cost $5,000 – $15,000 (₹4,15,000 – ₹12,45,000).
- Complex backend systems with real-time analytics, AI, or advanced integrations can go up to $80,000+ (₹66,40,000+).
6. Third-Party Integrations
To include services like payment gateways, social logins, push notifications, and analytics, external APIs and SDKs must be connected. While these can speed up development, their licensing and integration complexity can add to the budget.
- Basic integration: $5,000 – $10,000 (₹4,15,000 – ₹8,30,000)
- Advanced integration: $10,000 – $30,000 (₹8,30,000 – ₹24,90,000)
7. Development Team Size & Location
The skill level, size, and geographic location of your team heavily influence total costs. Offshore development often offers better rates, but top-tier agencies, in-house teams, or freelance specialists will each have varying pricing.
- Team costs can range from $50,000 – $700,000+ (₹41,50,000 – ₹5,81,00,000+), depending on scope and region.
8. App Design & Animation
Custom-branded UI designs and advanced animations increase initial costs but enhance user engagement and brand identity.
- UI/UX design can range from $5,000 – $50,000 (₹4,15,000 – ₹41,50,000).
9. Maintenance and Updates
Post-launch support, bug fixes, feature upgrades, and server maintenance typically require 15–20% of the initial development cost annually.
- Maintenance: $5,000 – $30,000 per year (₹4,15,000 – ₹24,90,000 per year)
Each app project is unique. By understanding these factors—from complexity and features to platforms, integrations, and ongoing maintenance—you can more accurately plan your mobile app development budget in both USD and INR.
App Development Cost Based on Its Type, Platform, and Technology
The cost of developing a mobile app varies significantly depending on the app’s type (category), chosen platform, and underlying technology stack. Understanding these factors is crucial for accurate budgeting and decision-making.
1. Cost by App Type (Category)
Different categories of apps demand unique features, security standards, and integration levels, which directly impact pricing:
|
App Category |
Average Cost (USD) |
Average Cost (INR) |
Key Complexity Factors |
|
Basic Utility |
$5,000 – $60,000 |
₹4,15,000 – ₹49,80,000 |
Minimal features, standards UI/UX |
|
Data-Driven |
$25,000 – $80,000 |
₹20,75,000 – ₹66,40,000 |
Real-time data, APIs, custom integrations |
|
Social Networking |
$30,000 – $100,000 |
₹24,90,000 – ₹83,00,000 |
User profiles, messaging, media sharing |
|
On-Demand Services |
$60,000 – $120,000 |
₹49,80,000 – ₹99,60,000 |
Real-time geolocation, multi-user logic |
|
E-Commerce |
$80,000 – $1,50,000 |
₹66,40,000 – ₹1,24,50,000 |
Secure payments, inventory, user accounts |
|
Gaming |
$30,000 – $2,00,000 |
₹24,90,000 – ₹1,66,00,000 |
2D/3D graphics, multiplayer, heavy backend |
|
Enterprise |
$50,000 – $3,00,000 |
₹41,50,000 – ₹2,49,00,000 |
Custom workflows, integrations, user roles |
|
Healthcare |
$45,000 – $2,50,000 |
₹37,35,000 – ₹2,07,50,000 |
Compliance, privacy, device integrations |
|
eLearning |
$60,000 – $3,00,000 |
₹49,80,000 – ₹2,49,00,000 |
Course content, user tracking, multimedia |
|
Video Streaming |
$50,000 – $3,50,000 |
₹41,50,000 – ₹2,90,50,000 |
Media servers, scalable delivery, subscriptions |
|
AI/ML Apps |
$30,000 – $500,000 |
₹24,90,000 – ₹4,15,00,000 |
Custom algorithms, cloud, data pipelines |
2. Cost by Platform
Choosing a development platform impacts both timeline and price. Costs reflect the device ecosystem as well as required maintenance:
|
Platform |
Average Cost (USD) |
Average Cost (INR) |
Notes |
|
iOS |
$25,000 – $2,50,000 |
₹20,75,000 – ₹2,07,50,000 |
Native (Swift/Obj-C), premium audience |
|
Android |
$20,000 – $2,50,000 |
₹16,60,000 – ₹2,07,50,000 |
Native (Java/Kotlin), largest user base |
|
Cross-Platform |
$20,000 – $1,50,000 |
₹16,60,000 – ₹1,24,50,000 |
Flutter/React Native; cost-efficient, wide reach |
|
Web/PWA |
$10,000 – $1,00,000 |
₹8,30,000 – ₹83,00,000 |
HTML/JS/CSS; accessible but limited features |
Native development (iOS/Android) can be more expensive due to separate codebases. Cross-platform development streamlines resources using a shared codebase.
3. Cost by Technology Stack
The technology stack includes programming languages, backend frameworks, databases, and cloud services. The choice affects scalability, maintenance, and developer rates.
|
Technology |
Typical Cost Range (USD) |
Typical Cost Range (INR) |
Examples |
|
React Native |
$20,000 – $1,50,000 |
₹16,60,000 – ₹1,24,50,000 |
Cross-platform apps |
|
Flutter |
$15,000 – $2,00,000 |
₹12,45,000 – ₹1,66,00,000 |
Fast UI, cross-platform |
|
Swift (iOS) |
$10,000 – $2,50,000 |
₹8,30,000 – ₹2,07,50,000 |
Native Apple devices |
|
Java/Kotlin (Android) |
$20,000 – $2,50,000 |
₹16,60,000 – ₹2,07,50,000 |
Full-featured Android |
|
Python/Django (Backend) |
$15,000 – $1,50,000 |
₹12,45,000 – ₹1,24,50,000 |
APIs, server-side logic |
|
Node.js (Backend) |
$10,000 – $1,25,000 |
₹8,30,000 – ₹1,03,75,000 |
High concurrency |
|
Cloud Integration (AWS/Google/Azure) |
$10,000 – $80,000 |
₹8,30,000 – ₹66,40,000 |
Hosting, serverless, scale |
Other Influential Factors
- UI/UX Design: Custom design and interactive animations add to development costs but boost user engagement.
- Third-Party Integrations: Payment gateways, push notifications, maps, and other APIs increase complexity and licensing expenses.
- Maintenance: Ongoing bug fixes, updates, and server upkeep typically add 15–30% of the initial development cost per year.
- Regional Rates: Developer rates vary, with Asia and Eastern Europe generally offering lower costs compared to North America or Western Europe.
App development costs fluctuate based on the intended app type, choice of platform, and depth of the technology stack. Businesses should consider all these elements when planning their app budget, and weigh ongoing maintenance and future upgrades alongside upfront development costs. For the most accurate quote, consult with expert development teams to match your vision, target audience, and long-term business goals.
How to Estimate App Development Cost?
Accurately estimating the cost of app development is essential for budgeting and project success. Since no two apps are the same, the final price depends on numerous variables such as features, complexity, chosen platform, team location, and design requirements. Here’s a streamlined approach to help you forecast your development investment:
1. Break Down by Development Phases
App development is typically divided into distinct phases, and each contributes a specific portion to the total cost:
|
Phase |
Typical % of Total Cost |
What it Includes |
|
Discovery & Planning |
10% |
Market research, business goals, requirement gathering |
|
UI/UX Design & Prototyping |
15% |
Wireframing, prototyping, user testing, visual design |
|
Development & Coding |
50%–70% |
Frontend, backend coding, integration, infrastructure |
|
Quality Assurance & Testing |
15%–20% |
Testing, bug fixing, usability and system validation |
|
Deployment & Launch |
5% |
App store verification, server configuration, go-live |
|
Maintenance (yearly) |
15%–25% |
Updates, hosting, bug fixes, feature enhancements |
Pro Tip: Investing properly in discovery and design reduces expensive changes later in development.
2. Calculate Using the Formula
A common method is to use the following estimation formula:
Estimated App Cost = Total Development Hours × Developer Hourly Rate
Start by:
- Outlining all required features (core + nice-to-have)
- Estimating the hours needed for each feature and phase
- Summing up the total hours
- Multiplying by the developer’s hourly rate (which varies by region and expertise)
For example, if your app requires 1,200 hours and the average hourly rate is $50 (₹4,150), the estimated base cost is $60,000 (₹49,80,000).
3. Consider Platform and Technology Choices
- Native apps (iOS and Android separately): Costlier but best performance
- Cross-platform frameworks (Flutter, React Native): Reduced cost and shared codebase
- Web or progressive web apps (PWA): Lower cost, limited device integration
Platforms and technology stacks affect not just upfront costs but long-term maintenance expenses.
4. Account for Additional Influences
- App complexity & feature set: More screens, advanced logic, integrations, and unique animations increase dev time.
- Backend and third-party integrations: APIs, payment systems, and cloud services add to cost.
- Location of development team: Developer rates range from $20/hour–$120/hour (₹1,660 – ₹9,960/hour), depending on region.
- Ongoing maintenance: Plan for additional yearly costs to cover updates, bug fixes, and scaling.
5. Consult Experts and Build Iteratively
Get estimates from trusted agencies or freelancers with experience in your app domain. Whenever possible, start with a Minimum Viable Product (MVP) to validate your idea and refine scope, this approach prevents overspending on unused features.
Hidden App Development Costs
-
Back-End Development
Don’t focus only on a polished interface; robust back-end systems are essential for business logic, data storage, and overall app performance. You may also need a web-based admin dashboard for managing content and users.
-
SaaS and SDK Fees
Relying on third-party software (like Chargebee for subscriptions or Google Maps for location services) can speed up development. However, many of these tools require monthly or annual subscription fees, your development partner should clarify these ongoing costs based on projected user needs.
-
Server Hosting
Running your app in the cloud introduces hosting costs. Be sure to budget for ongoing server, storage, and bandwidth fees, and seek estimates from different providers.
-
Project Management
Efficient management is essential whether your team is in-house or outsourced. While development agencies may not include your internal project management efforts in their quotes, they are necessary for communication, coordination, and successful app delivery.
-
App Marketing
Don’t forget to plan for marketing expenses, such as app store optimization, promotional campaigns, and affiliate partnerships, which are vital for driving downloads and user adoption once your app is launched.
Additional Team Members for Mobile App Development
Building a successful mobile app requires more than just developers—several specialized roles contribute to a smooth process. Here’s what a typical freelance app development team might look like, with average hourly rates in both USD and INR (approximate, $1 = ₹83):
|
Role |
Description |
Hourly Rate (USD) |
Hourly Rate (INR) |
|
Project Manager |
Oversees deliverables, deadlines, and team communication |
$60–120+ |
₹4,980–₹9,960+ |
|
UI/UX Designer |
Designs the visual interface and user experience |
$30–70+ |
₹2,490–₹5,810+ |
|
Mobile Developer |
Implements UI/UX into front-end app code |
$35–120+ |
₹2,905–₹9,960+ |
|
Back-end Developer |
Builds the server, database, and business logic |
$35–120+ |
₹2,905–₹9,960+ |
|
Quality Assurance |
Ensures quality and tests code/design before launch |
$30–70+ |
₹2,490–₹5,810+ |
Outsourcing Mobile App Development: Agencies vs. Freelancers
-
App Builder Platforms
For simple apps, consider app maker services with monthly subscription plans ranging from $10 to $150 (₹830–₹12,450) per month.
-
Freelancers
Custom apps require developers. Based on Upwork freelance rates and a six-month development timeline:
|
Developer Type |
Average Hourly Rate (USD) |
Hourly Rate (INR) |
Six-Month Cost (USD) |
Six-Month Cost (INR) |
|
Native iOS/Android Developer |
$35–150+ |
₹2,905–₹12,450+ |
$33,600–$144,000 |
₹27,88,800–₹1,19,52,000 |
|
Cross-Platform (Xamarin/PhoneGap) |
$16–55+ |
₹1,330–₹4,565+ |
$15,360–$52,800 |
₹12,76,800–₹43,82,400 |
|
React Native Developer |
$20–150+ |
₹1,660–₹12,450+ |
$19,200–$144,000 |
₹15,93,600–₹1,19,52,000 |
These are average estimates. Real costs can fluctuate based on the developer’s location, level of expertise, actual hours billed, and project requirements. Choosing strategic outsourcing or leveraging favorable location rates can offer substantial savings and flexibility over time.
Conclusion
The cost to create a mobile app in 2025 spans a wide range depending mainly on the app’s complexity, chosen features, category, platform, and technology stack. Simpler apps and those built with cross-platform tools tend to be more affordable, while highly complex, feature-rich solutions and those requiring advanced integrations or security demand much higher investment.
Key cost drivers include design, development phase, the size and expertise of your team, required third-party integrations, and ongoing maintenance—usually 15–25% of the initial build yearly. Choosing the right development approach, platform, and technology can help optimize costs; starting with an MVP is often recommended to validate ideas before committing to a full build.
Ultimately, a precise budget depends on your goals and vision, so consulting expert development teams and planning carefully for hidden expenses like backend hosting, SaaS fees, and app marketing is essential for successful delivery and scaling.
Frequently Asked Questions:
1. How does app complexity affect the overall cost?
The more complex your app—more features, integrations, or advanced tech like AI—the higher the development cost and timeline.
2. How much do UI/UX design services add to the cost?
UI/UX design typically adds $5,000–$50,000 (₹4,15,000–₹41,50,000) to the budget, depending on the design’s quality and customization.
3. What are the hidden costs of app development?
Hidden costs include backend hosting, SaaS/API licensing fees, project management, app marketing, and ongoing maintenance after launch.
4. What is the best way to budget for app development?
Break down costs by phases, list required features, start with an MVP, and always set aside funds for updates and unforeseen expenses.